Hi, I’m Matt. I built Plantiful.
A small, affordable vegan meal planning service for people who are tired of cooking the same five dinners on rotation.
Thirty years in the making
I’ve been obsessed with nutrition since I was 18 — the kind of obsessed that reads books, journals, anything I could get my hands on. But over the years I learned that knowing what to eat and actually getting it on the table every night are two very different problems.
I went plant-based in 2015, and I’ve been cooking vegan meals every day since. A decade of that teaches you exactly where plant-based cooking gets hard — and it’s not where most people think.
Where Plantiful came from
Not long ago I was having lunch with a couple of vegan friends, and we got into what’s actually hard about eating plant-based. It wasn’t the cooking. It wasn’t finding vegan products at the store. It was the meal planning:
- You cycle through the same five dinners until you’re sick of them.
- When you try to find something new, you hit decision fatigue from a hundred recipe sites.
- Half of what you do find calls for some rare ingredient you’ll buy once, use a tablespoon of, and watch expire in the back of the pantry.
- The other half assumes a kitchen full of special appliances, or twenty steps of prep on a weeknight when you have thirty minutes and one pan.
- The “easy” alternative is a meal kit that costs an arm and a leg.
That was the moment. What if there was a simple, affordable place where you got a small, hand-picked lineup of new plant-based dinners every week — meals built from ingredients a normal grocery store actually carries, cooked with the pots and pans you already own — with the shopping list already built and the option to have the ingredients delivered?
That’s Plantiful.
What I believe
- Curation beats search. Ten good meals hand-picked for the week beats ten thousand you have to sort through. Decision fatigue is the real enemy of weeknight cooking.
- Gluten-free deserves a full plan. Not a few scattered meals mixed in — a dedicated lineup of 10 gluten-free vegan meals when you need it.
- It should be affordable. $4.99/month, not $100-a-week meal kits. Eating well shouldn’t be a luxury purchase.
- No gatekeeping. I’ll keep sharing what I learn about plant-based nutrition, what works in my own kitchen, and how the curation happens behind the scenes.
Part of the Plantiful Life family
Plantiful is part of Plantiful Life, a small collection of projects centered on making plant-based living easier. If you’re curious about any of it, the door’s open.
Questions, feedback, or a meal you’d like to see?
Drop me a line on the contact page. I read every message.
— Matt